skills & capabilities
I have a distinctive skillset that combines writing, editing, marketing, SEO, and web development.
writing & editing
I have extensive experience writing and editing for the web, including evergreen content, product copy, blog posts, news articles, social media, and SEM landing pages. I’m particularly interested in the relationship and interaction between content and design, and in creating pages that convey crucial information to users as soon as they land. In the past, I’ve worked in the book publishing industry and as a sports reporter. I spend most of my spare time writing fiction.
I’ve developed content strategies for a variety of B2B and B2C companies, as well as marketing collateral used in email outreach campaigns.
I have expertise optimizing content for search engines and developing keyword-driven content strategies, marrying knowledge of Google’s guidelines and ranking factors with an understanding of user intent.
My forays into web design could fairly be described as “dabbling” at this point, but I have a few other projects in progress at the moment and hope to explore this more in the future. I like sites that are simple, functional, elegant, and occasionally surprising. This very site is a pretty good indicator of what I like.